Tuesday, 12 February 2013

Front cover analysis, Q - Florence + the machine



The close up shot, shows the interview with Florence will be intimate. And the pose she is doing, with her hands is to represent how natural the artist is, and how she does whatever she is comfortable with - not being staged, and continues to be elegant. Because it's a close up, it shows that the artist is willing for the magazine to possibly ask a couple of personal questions.

The lighting falls onto the artists face to highlight her pale complexion, again demonstrating her naturalness. Although the main focus is Florence's face, he blazing red hair is positioned to frame her face, and show the contract of the colour. Most of her fringe is now in the final image, but part of it is left just about the eyes because it is an iconic image for the singer and she may be possible unrecognisable without it.

The facial expression, with the piercing eyes looking at the camera, engages the reader as they feel an connection looking into someones eyes, like familiarity in a conversation, which makes the reader want to find out more, and hear from the celebrity's own perspective.

A common convention of a music magazine includes a sticker with additional information that could attract extra attention, which is highlighted with a bright colour, the blue, which is sparsely used on the rest of the cover. The colour would have been specifically chosen as part of the colour scheme to pull the look all together as it is used in Florence's eye make up. It connects the image with the text.

The target audience seems to be quite feminine as colours for male readers are often portrays as dindgy and darker. The red of the hair and the shade of blue, along with the red background of the magazine name makes the magazine look less plain and dull so appeals to the eye. A more sophisticated audience could be also targeted as the focus is of natural beauty not fashion interpreted through clothes, as no clothes are shown. It would also appeal to mature readers as the expression is subtle serious so the article inside would be expected to have a rather serious tone to it.

The magazine isn't headlined with Florence's name, it's highlighted with a quote from her, which is also in a different font to the rest of the text, but all still in bold. The biggest text is that of the names of artists or important people like 'Simon Cowell' and also the mention of 'Gig' will attract a lot of readers as they will want to see who is performing at the gig and if there is anyone they like that they would be interested in enough to attend.

I will incorporate part of this magazine into my own, by having selected words larger than the rest, and using a little bit of colour to highlight parts of the magazine features to tie everything together like to sticker and the make up.

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